CosmeticsDesign spoke with four experts on different segments of the beauty industry, R&D, packaging, ingredient supplying and consumer interest, about how they see circularity today and what the industry can approach the economic theory in practice.

Giorgio Dell’Acqua, Chair of NYSCC

Many aspects of the circular model are familiar with the sustainability approach, and conservation and repurposing are therefore very important. When developing a cosmetic product or ingredient the concept of circularity and sustainability can overlap. Green chemistry, environment conservation, reduction of pollution, reduction of waste, minimal water use and end product upcycling are considered in the manufacturing process. The creation of industrial hubs using different components of the same raw material to maximize its capabilities and reduce waste is also an example of an integrated circular model.

Lauren Goodsitt, Associate Director of Global Beauty & Personal Care at Mintel

Innovation is a crucial component of the cosmetics industry, but it can create concerns about unnecessary waste. An increased focus on sustainability places environmental responsibilities on both end-users as well as on companies. Brands that make sustainability impacts clear and tangible will help consumers to justify trading up to greener or more ethical brands. Consumers are looking for measurable metrics and will be loyal to brands that emphasize their ethical operating practices. As consumers push brands to reinvent their strategies, to better align with their own values, brands will be tasked with finding inventive ways to demonstrate their commitment to circularity. 


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